Marketing for Careem Transportation Services- myassignmenthelp

Question: Discuss about theMarketing for Careem Transportation Services. Answer: Purpose statement: This is a report of investigation of a target market and the buying intentions of customers in Careem Parking Lot service. This service is believed to provide efficiency to customers in ordering their daily private transportation around the cities in Careem transportation Network Company. Thesis statement: The goal of this report is to analyze how the customers will take the new service of accessing Careem cabs services offline without necessarily logging into Careem application. Background information of the study: Locating the Parking Lot services in densely populated places like cities and places of attraction, will positively influence Careem Company operations due to a wider market(Cooper, et al., 2016). Moreover, this will be beneficial to Careem Customers as they will easily access transportation services without necessarily using their phones to order rides. The service will also save customers time as they will not have to wait for their ordered cabs to find them. The target market: Locating Careem Company Parking lots services at the cities and places of attraction will expose the company to all type of people; the business professionals, families with kids and anyone who does not own or is unable to operate a motor vehicle. This will make private transportation more convenient, reliable and enjoyable to the customers. Moreover, big nightlife scenes, sporting, theater events and big celebration areas will be a target market for Careem transportation services(Kumar N, 2011). Opening these parking lots will also be a marketing plan and strategy for Careem to keep close their customers and also it will give people who are not in access of the internet an opportunity to order their cabs and be transported to their destination at ease. The company will obviously increase their sales as the parking lots will cover those people who cannot reach their phones or maybe they lack the internet to order their rides. Moreover, customers who need the taxi so urgently can get in the parking lot and pick a taxi that is readily available at the parking bay. Moreover, different age groups of the population will access the transportation services for instance pupils who do not have phones can easily go to the parking lot and get a taxi to take them home from school which will increase the firms sales (Vettori, 2012). In addition, establishing of more Parking Lot service providers in the cities will mean that the business shall be expanding and becoming a bigger. This will in return create more employment opportunities to the society which shall automatically lead to improvement of living standards of people in the country. Lastly, creation of these Parking Lot service providers shops all over the cities will create awareness to customers and thus advertising the Careem transportation services to other members of the public(Steven, 2013). Conclusion: Opening new Careem Parking Lot service providers all over the cities and places of attraction will be so beneficial to the company. This is due to a ready market that will be available in these densely populated areas. Moreover, the customers will easily get taxi services even if the forgot to carry their phones or maybe when their phones are out of battery. References Cooper, J., Ray, M. John, N., 2016. Taxi! Urban Economics and the SOcietal and Transport Impacts of Taxicab. London: Taylor and Francis .Kumar, A. N, M., 2011. Marketing management. s.l.:Noida: Vikas Publishing House. Steven, J., 2013. Sensible small business advertising. s.l.:iUniverse. Vettori, S., 2012. population and changing labour market. s.l.:Gower publisher.